The European project Tourism 4.0, in which Malaga TechPark participates, has been in the implementation phase for a little over a year, and several results have been achieved so far. One of them has been a call for support launched in December 2022 for tourism SMEs to take advantage of emerging digital technologies to improve their productivity, sustainability, and business performance. More than 159 applications were received from Portugal, Italy, Croatia, Spain, and Malta, and 60 companies were selected.
The offer includes a nine-month training programme that will allow selected companies to increase their skills and competences in the field of digital transformation, and financial support through a voucher valued at up to €7,000.
This programme is currently underway and includes mentoring and assistance in digital technologies led by technology and business experts to build skills, know-how and technology transfer opportunities.
On the project website, the contents designed so far are available. A wide range of webinars, pills of knowledge, infographics, and resources are available to support tourism businesses in their digital transformation process and achieve more profitability and sustainability. The registration phase for the next webinars is currently open through the following links:
- 10 July at 12h00 (CET): Tools for tourism SMES in digital transformation
- 24 July at 10h00 (CET): Boost your hotel turnover thanks to artificial intelligence, dynamic princing, automation, open AI and Plug & Play solution
For more information on the European Tourism 4.0 project, you can visit the project website here.